Sample AI Visibility Report

AI Audit Results

We queried four major AI tools asking: "What's the best HVAC company in Houston?" Here's what each one said about your business.

ChatGPT OpenAI GPT-4o

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NOT mentioned

Comfort Zone HVAC did not appear when we asked ChatGPT to recommend HVAC companies in Houston.

AI recommended instead: Gulf Coast Cooling & Heating, Lone Star Air Pros, ThermoGuard HVAC

Perplexity AI Search Engine

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NOT mentioned

Perplexity's AI search returned multiple HVAC recommendations for Houston — your business was not among them. Perplexity cited Yelp, Google, and Foursquare-based data to generate its answer.

Google AI AI Overviews

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NOT mentioned

Google's AI Overview for HVAC searches in Houston did not surface Comfort Zone HVAC. The AI Overview pulled from Google Business Profile data — which indicates your profile may be incomplete or under-optimized for AI-readable signals.

Claude Anthropic

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NOT mentioned

Claude did not mention Comfort Zone HVAC when queried for Houston HVAC recommendations. Claude's training data relies on web crawls and structured data sources — the absence here likely reflects limited structured web presence.

Why You're Not Showing Up

These are the specific gaps we found — sorted by how much they're hurting your AI visibility. The top items are the highest priority.

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Foursquare profile: Not claimed

70% of ChatGPT's local business data comes from Foursquare. Your Foursquare listing exists but hasn't been claimed — meaning it has outdated info, no photos, and no verification signal. This is the single highest-impact fix you can make.

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Bing Places: Not verified

Microsoft's Bing Places data feeds into multiple AI tools including Perplexity and Bing AI. Your listing exists but is unverified, which means AI tools treat it as low-confidence data. Verification takes 20 minutes and is free.

⚠️

Google Business Profile: Claimed but incomplete

You have a Google Business Profile, which is good. But it's missing specific service categories (you only have "HVAC contractor" — you need subcategories like "air conditioning repair", "furnace installation", etc.) and your business description is under 100 words. Google AI Overviews heavily weight GBP completeness.

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Review count: 12 total — most AI-cited businesses have 50+

AI models use review volume as a trust signal. With 12 reviews, you're well below the threshold that AI tools typically cite with confidence. The businesses showing up in your category average 80–120 reviews on Google and Yelp combined.

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Schema markup: Website has no LocalBusiness schema

Your website has no structured data markup. LocalBusiness schema tells AI tools exactly who you are, what you do, where you operate, and how to contact you — in machine-readable format. Without it, AI has to guess — and often gets it wrong or ignores you entirely.

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Citation consistency: Business name/address inconsistent across directories

We found 4 different versions of your business name and address across the web (e.g. "Comfort Zone HVAC", "Comfort Zone Air", "Comfort Zone H&C", different suite numbers). AI tools lose confidence in businesses with inconsistent citations and deprioritize them in recommendations.

Your Action Plan

These are your highest-leverage fixes, in priority order. The individual actions aren't complicated — but knowing which ones matter, doing them correctly, and keeping everything consistent as AI models update is where most businesses get it wrong. You can DIY any of these, but most businesses either miss steps or do them inconsistently, which is worse than not doing them at all.

Claim and fully optimize your Foursquare profile

This isn't just clicking "claim." The categories, service descriptions, photo quality, and consistency with your other listings all affect how AI reads your data. Done wrong — wrong category, abbreviated name, mismatched address — it can actually hurt citation consistency. Most businesses either stop at claiming or rush the details. You can do this yourself, but most businesses miss the optimization steps that actually signal trust to AI.

🔥 Highest impact

Claim and complete your Bing Places listing

Bing data feeds Perplexity, Microsoft Copilot, and other AI tools. Claiming is the first step — but filling in the fields that actually matter for AI (service types, service area, detailed description) is where most people underestimate the work. Everything here also needs to match your other listings exactly. Doable on your own, but inconsistencies between platforms compound and can undercut everything.

🔥 High impact

Add LocalBusiness schema to your website

Schema markup tells AI exactly who you are in machine-readable format. The right implementation requires selecting the correct schema type for your business (not just "LocalBusiness" — there are specific types like "HVACBusiness" that carry more weight), and ensuring every field is consistent with your other listings. Incorrect schema provides no benefit, and conflicting data can confuse AI models. A developer can implement this — but the data inputs need to be carefully matched to everything else.

🔥 High impact

Fix your Google Business Profile categories and description

Adding subcategories (air conditioning repair, furnace installation, heat pump service) and a detailed business description matters — but so does how you phrase it. Google AI Overviews pull heavily from GBP, and the signal strength depends on completeness and specificity. This is free and doable yourself — just don't rush it. A thin description or the wrong categories leaves points on the table.

🔥 High impact

Build your review profile strategically

AI uses review volume, recency, and platform distribution as trust signals — not just your star rating. Getting from 12 to 50+ reviews over 3–6 months will meaningfully improve how often AI cites your business. The strategy matters: which platforms to prioritize, how to ask without violating platform policies, and how to maintain pace. You can start this yourself this week — the key is consistency over time, not a one-time push.

Ongoing

This is a sample. Want to see your actual results?

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